Fundamental

Your digital sovereignty: We assume that you as a visitor to this website are interested in digital topics. For this reason, we also assume a certain digital sovereignty in dealing with

  • the Internet,
  • the elimination of cookies,
  • the deletion of browsing histories,
  • the intelligence services that monitor the Internet
  • how to surf the web anonymously, for example using a Tor browser and other VPNs
  • Cyber Security
  • Digital work

If you are not sure about this, just visit the courses on digital sovereignty.

Imprint

Estrimago GmbH

Chamstrasse 28

8934 Knonau

Switzerland

Email: yourright(a t)estrimago.com

Estrimago GmbH is registered in the commercial register of the Canton of Zurich (UID CHE-263.089.567) and is represented by the managing director and shareholder Hannah Bock-Koltschin.

For advertising purposes, Estrimago GmbH and its employees prohibit the use of the contact addresses and personal data published on our pages (in any form). This also applies in particular to machine reading (crawler), which many marketing agencies use. We reserve the right to prosecute in this case.

Privacy policy

Please note that the following statement has been translated from the German original. Legal terms are not always easy to translate and understand.

Even native German speakers sometimes have difficulty interpreting the text. As in English, there are differences in terminology between Switzerland and Germany. Identifying these can sometimes be complex.

If you are unsure, please contact us directly. We are committed to providing you with the best possible service. As we have implemented Privacy by Design wherever possible, we generally assume that we can provide you with a good service.

In case of doubt, the German version will prevail (legal terminology). Our place of jurisdiction is the German-speaking part of Switzerland and our laws are in German (DE-CH).
We are happy to assist you. Email: yourright(a t)estrimago.com

With this data protection declaration, we inform you which personal data we process in connection with  our activities and activities, including our www.estrimago.com website. In particular, we provide information on why, how and where we process personal data. We also inform you about the rights of persons whose data we process.

For individual or additional activities and activities, further data protection declarations and other legal documents such as general terms and conditions (GTC), terms of use or conditions of participation may apply.

We are subject to Swiss data protection law as well as any applicable foreign data protection law, in particular that of the European Union (EU) with the General Data Protection Regulation (GDPR). The European Commission recognises that Swiss data protection law ensures an adequate level of data protection.

  1. Contact addresses

Responsibility for the processing of personal data:

ESTRIMAGO GmbH
Chamstrasse 28

8934 Knonau

Switzerland

yourright( a t )estrimago.com

We would like to point out if there are other persons responsible for the processing of personal data in individual cases.

Data Protection Representation in the European Economic Area (EEA)

We have the following data protection representation in accordance with Art. 27 GDPR. The Data Protection Representation serves as an additional point of contact for supervisory authorities and data subjects in the European Union (EU) and the rest of the European Economic Area (EEA) for  inquiries in connection with the General Data Protection Regulation (GDPR):

VGS Datenschutzpartner UG
Am Kaiserkai 6920457 HamburgGermany

info( at )datenschutzpartner.eu

2. Terms and legal bases

2.1 Terms

Personal data is all information relating to an identified or identifiable person. A data subject is  a person about whom personal data is processed.

Processing includes any handling of personal data, regardless of the  means and procedures used, in particular the storage, disclosure, procurement, collection, deletion, storage, modification, destruction and use of personal data.

The European Economic Area (EEA)  comprises the Member States of the European Union (EU) as well as the Principality of Liechtenstein, Iceland and Norway. The General Data Protection Regulation (GDPR) refers to the processing of personal data as the processing of personal data.

2.2 Legal basis

We process personal data in accordance with Swiss data protection law, in particular the Federal Act on Data Protection (FADP) and  the Ordinance to the Federal Act on Data Protection (VDSG).

If and to the extent that the General Data Protection Regulation (GDPR) is applicable, we process personal data in accordance with at least one of the following legal bases:

  • Art. 6 para. 1 lit. b GDPR for the necessary processing of personal data for the performance of a contract with the data subject and for the implementation of pre-contractual measures.
  • Art. 6 para. 1 lit. f GDPR for the necessary processing of personal data in order to safeguard the legitimate interests of us or of third parties, unless the fundamental freedoms and fundamental rights as well as the interests of the data subject prevail. Legitimate interests are in particular our interest in being able to carry out and communicate about our activities and activities permanently, user-friendly, securely and reliably, ensuring information security, protection against misuse, enforcing our own legal claims and complying with Swiss law.
  • Art. 6 para. 1 lit. c GDPR for the necessary processing of personal data to fulfil a legal obligation to which we are subject in accordance with any applicable law of member states in the European Economic Area (EEA).
  • Art. 6 para. 1 lit. e GDPR for the necessary processing of personal data for the performance of a task in the public interest.
  • Art. 6 para. 1 lit. a GDPR for the processing of personal data with the consent of the data subject.
  • Art. 6 para. 1 lit. d GDPR for the necessary processing of personal data in order to protect the vital interests of the data subject or another natural person.

3. Type, scope and purpose

We process the personal data that is necessary to be able to carry out our activities permanently, user-friendly, securely and reliably. Such personal data may fall in particular into the categories of inventory and contact data, browser and device data, content data, meta or marginal data and usage data, location data, sales data as well as contract and payment data.

We process personal data for the duration that is required for the respective purpose(s) or by law. Personal data whose processing is no longer necessary will be anonymised or deleted.

We may have personal data processed by third parties . We may process personal data together with third parties or transfer it to third parties. Such third parties are in particular specialized providers whose services we use. We also guarantee data protection with such third parties.

In principle, we process personal data only with the consent of the data subject, unless the processing is  permitted for other legal reasons, for example for the performance of a contract with the data subject and for corresponding pre-contractual measures in order to safeguard our overriding legitimate interests, because the processing is apparent from the circumstances or after prior information.

In this context, we process in particular information that a data subject voluntarily and himself transmits to us when contacting us – for example by post, e-mail, instant messaging, contact form, social media or telephone – or when registering for a user account  . For example, we may store such information in an address book, in a customer relationship management (CRM) system or with similar tools. If you transmit data about other persons to us, you are obliged to ensure data protection for such persons and to ensure the accuracy of such personal data.

We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect in the course of our activities and activities, if and to the extent that such processing is permitted for legal reasons.

4. Personal data abroad

As a matter of principle, we process personal data  in Switzerland and the European Economic Area (EEA). However, we may also export or transfer personal data to other countries, in particular in order to process it there or have it processed.

We may export personal data to all states and territories on Earth and  elsewhere in the universe, provided that the  law there, in the opinion of the Federal Data Protection and Information Commissioner (FDPIC) or in accordance with the decision of the  Swiss Federal Council, provides adequate data protection and, if and to the extent that the General Data Protection Regulation (GDPR) is applicable, in accordance with  the decision of the European Commission.  ensures adequate data protection.

We may transfer personal data to countries whose law does not ensure an adequate level of data protection, provided that data protection is guaranteed for other reasons, in particular on the basis of standard data protection clauses or with other appropriate safeguards. Exceptionally, we may export personal data to countries without adequate or suitable data protection if the special data protection requirements are met, such as the express consent of the persons concerned or a direct connection with the conclusion or execution of a contract. Upon request, we will be happy to provide data subjects with information about any guarantees or provide a copy of guarantees.

5. Rights of data subjects

Data subjects whose personal data we process have the rights under Swiss data protection law. This includes the right to information as well as the right to correction, deletion or blocking of the processed personal data.

Data subjects whose personal data we process can – if and to the extent that the General Data Protection Regulation (GDPR) is applicable – confirm free of charge whether we process their personal data and, if so, request information about the processing of their personal data, have the processing of their personal data restricted, exercise their right to data portability and have their personal data corrected, deleted („right to be forgotten“), blocked or completed.

Data subjects whose personal data we process can – if and to the extent that the GDPR is applicable – revoke their consent at any time with effect for the future and object to the processing of their personal data at any time.

Data subjects whose personal data we process have the right to lodge a complaint with a competent supervisory authority. The supervisory authority for data protection in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

6. Data security

We take appropriate technical and organizational measures to ensure data security appropriate to the respective risk. Unfortunately, we cannot guarantee absolute data security.

Access to our website is via transport encryption (SSL / TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers mark transport encryption with a padlock in the address bar.

Our digital communication is subject – as in principle to all digital communication – to mass surveillance without cause and without suspicion as well as other surveillance by security authorities in Switzerland, the rest of Europe, the United States of America (USA) and other countries. We cannot directly influence the corresponding processing of personal data by secret services, police departments and other security authorities.

7. Use of the Website

7.1 Cookies

We may use cookies. Cookies – our own cookies (first-party cookies) as well as cookies from third parties whose services we use (third-party cookies) – are data that are stored in your browser. Such stored data need not be limited to traditional textual cookies. Cookies cannot run programs or transmit malware such as Trojans and viruses.

Cookies can be stored temporarily as „session cookies“ when you visit your browser or as so-called permanent cookies for a certain period of time. „Session cookies“ are automatically deleted when you close your browser. Permanent cookies have a certain storage period. In particular, cookies make it possible to recognize your browser the next time you visit our website and, for example, to measure the reach of our website. However, permanent cookies can also be used, for example, for online marketing.

You can deactivate and delete cookies in whole or in part at any time in your browser settings. Without cookies, our website may no longer be fully available. We actively ask you – if and to the extent necessary – for your explicit consent for the use of cookies.

In the case of cookies used for measuring success and reach or for advertising, a general objection („opt-out“) is possible for numerous services via AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

7.2 Server log files

We may collect the following information for each access to our website, provided that it is transmitted by your browser to our server infrastructure or can be determined by our web server: date and time including time zone, Internet Protocol (IP) address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including  amount of data transferred, last website accessed in the same browser window (referer or referrer).

We store such information, which can also represent personal data, in server log files. The information is required in order to provide our website permanently, user-friendly and reliably as well as to ensure data security and thus in particular the protection of personal data – also by third parties or with the help of third parties.

7.3 Tracking pixels

We may use web beacons on our website. Web beacons are also known as web beacons. Web beacons – including those of third parties whose services we use – are small, usually invisible images that are automatically retrieved when you visit our website. With tracking pixels, the same information can be collected as in server log files.

8. Notices and Communications

We send notifications and communications via email and other communication channels such as instant messaging or SMS.

8.1 Measuring success and reach

Notifications and messages can contain web links or web beacons that record whether an individual message has been opened and which web links have been clicked. Such web links and web beacons may also record the use of notifications and communications on a personal basis. We need this statistical recording of usage for measuring success and reach in order to be able to send notifications and messages based on the needs and reading habits of the recipients effectively and user-friendly as well as permanently, securely and reliably.

8.2 Consent and objection

In principle, you must expressly consent to the use of your e-mail address and your other contact addresses, unless the use is permitted for other legal reasons. If possible, we use the „double opt-in“ procedure for any consent, i.e. you will receive an e-mail with a web link that you must click to confirm so that no misuse by unauthorized third parties can take place. We may log such consents, including Internet Protocol (IP) address, date and time for evidentiary and security purposes.

In principle, you can object to the receipt of notifications and communications such as newsletters at any time. With such an objection, you can at the same time object to the statistical recording of usage for success and range measurement. We reserve the right to provide necessary notifications and communications in connection with our activities and activities.

8.3 Service providers for notifications and communications

We send notifications and communications with the help of specialized service providers.

In particular, we use:

9. Social Media

We are present on social media platforms and other online platforms in order to communicate with interested persons and to inform them about our activities and activities. In connection with such platforms, personal data may also be processed outside Switzerland and the European Economic Area (EEA).

The General Terms and Conditions (GTC) and Terms of Use as well as data protection declarations and other provisions of the individual operators of such platforms also apply. These provisions provide information in particular about the rights of data subjects directly vis-à-vis the respective platform, including, for example, the right to information.

If and to the extent that the GDPR is applicable, we are jointly responsible with Meta Platforms Ireland Limited (Ireland) for our social media presence on Facebook, including so-called page insights. Meta Platforms Ireland Limited is part of the Meta companies (including in the USA). Page insights provide insight into how visitors interact with our Facebook presence. We use Page Insights to provide our social media presence on Facebook in an effective and user-friendly way.

Further information on the type, scope and purpose of data processing, information on the rights of data subjects and the contact details of Facebook and Facebook’s data protection officer can be found in Facebook’s privacy policy. We have concluded the so-called  „addendum for controllers“ with Facebook and thus agreed in particular that Facebook is responsible for ensuring the rights of data subjects. For the so-called Page Insights, the corresponding information can be found on the page  „About Page Insights“  including „Information about Page Insights data“.

Users of social media platforms have the option of logging in or registering with our online offer with their corresponding user account („Social Login“). The respective terms and conditions of the respective social media platforms apply.

10. Third Party Services

We use third-party services to be able to carry out our activities and activities permanently, user-friendly, safe and reliable. Such services may also be used to embed content into our website. Such services require your Internet Protocol (IP) address, otherwise the corresponding content cannot be transmitted.

For their own security-relevant, statistical and technical purposes, third parties whose services we use may process data in connection with our activities and activities in an aggregated, anonymised or pseudonymised manner. These are, for example, performance or usage data.

In particular, we use:

10.1 Digital infrastructure

We use third-party services to make use of the necessary digital infrastructure in connection with our activities and activities. These include, for example, hosting and storage services from specialized providers.

In particular, we use:

10.2 Contact options

We use third-party services to better communicate with you and other people, such as customers.

In particular, we use:

10.3 Audio and video conferencing

We use audio and video conferencing services to communicate online. For example, we can use it to conduct virtual meetings or online lessons and webinars. In addition to this data protection declaration, any visible conditions of the services used, such as terms of use or data protection declarations, shall also apply.

Depending on the life situation in which you are participating in an audio or video conference, we recommend that you mute the microphone by default, blur the background or display a virtual background.

In particular, we use:

10.4 Social Media Features and Social Media Content

We use third-party services and plugins to embed features and content from social media platforms, as well as to enable sharing of content on social media platforms and other means.

In particular, we use:

10.5 Audiovisual media

We use third-party services to enable the direct playback of audiovisual media such as music or videos on our website.

In particular, we use:

10.6 Documents

We use third-party services to embed documents into our website. Such documents may include, for example, forms, PDF files, presentations, spreadsheets, and text documents.

In particular, we use:

10.7 E-commerce

We operate e-commerce and use third-party services to successfully provide services, content or goods.

In particular, we use:

  • elopage: E-commerce platform for digital products; Provider: Elopage GmbH (Germany); Information on data protection: Privacy Policy.

10.8 Advertising

We use the opportunity to display targeted advertising for our activities and activities  with third parties, such as social media platforms and search engines.

With such advertising, we would like to reach people in particular who are already interested in our activities or could be interested in them (remarketing and targeting). For this purpose, we may transmit corresponding – possibly also personal – information to third parties that enable such advertising. We can also determine whether our advertising is successful, i.e. in particular whether it leads to visits to our website (conversion tracking).

Third parties with whom we advertise and where you are registered as a user may be able to assign the use of our online offer to your profile there.

We use the opportunity to embed advertising from third parties – in principle for a fee – on our website. Third parties whose advertising is embedded in our website and where you are logged in as a user may be able to assign the use of our online offer to your profile there.

11. Participation in partner programs

We participate in affiliate programs. On the one hand, we can be compensated for references to third-party offers or for linking third-party offers. On the other hand, we may compensate third parties for pointing out our activities or linking to our online offer (affiliate marketing). In this context, it can be recorded – also personally – which offers are perceived and which web links are followed.

In particular, we participate in:

12. Website Enhancements

We use extensions for our website to be able to use additional features.

In particular, we use:

13. Measuring success and reach

We use services and programs to determine how our online offering is used. In this context, we can, for example, measure the success and scope of our activities and activities as well as the effect of third-party links to our website. However, we can also, for example, try out and compare how different versions of our online offer or parts of our online offer are used („A/B test“ method). Based on the results of the success and reach measurement, we can in particular correct errors, strengthen popular content or make improvements to our online offering.

When using services and programs for measuring success and reach, the Internet Protocol (IP) addresses of individual users must be stored. IP addresses are generally shortened („IP masking“) in order to follow the principle of data economy through the corresponding pseudonymisation and thus improve the data protection of users.

When using services and programs for measuring success and reach, cookies may be used and user profiles may be created. User profiles include, for example, the pages visited or content viewed on our website, information on the size of the screen or browser window and the – at least approximate – location. In principle, user profiles are created exclusively pseudonymously. We do not use user profiles to identify individual users. Individual third-party services to which users are logged in may assign the use of our online offer to the user account or user profile of the respective service.

In particular, we use:

  • Statify: Success and reach measurement; Developers: Pluginkollektiv (in Germany and the rest of Europe); Information on data protection: Use on own server infrastructure and without cookies, «data protection», «documentation».

14. Final provisions

We have created this privacy policy using the Privacy Generator of Datenschutzpartner . We have added some areas ourselves.

We may amend and supplement this data protection declaration at any time. We will inform about such adjustments and additions in an appropriate form, in particular by publishing the current data protection declaration on our website.